Marla Viorst

Viorst Strategies, Principal

​Provide senior communications support and counsel to a range of clients, with a particular focus on:

• Using research to uncover insights that drive communications strategies.

• Building influential message platforms for internal and external outreach efforts.

• Drafting strategic content designed to influence key audiences through a variety of traditional and online mediums. 

• Creating marketing strategies and materials for business development and partnership opportunities.

 

Wexler & Walker Public Policy Associates, SVP

Developed and managed campaigns at the federal and state levels and implemented strategic public-affairs programs to support a host of client issues, including:

• Advocating the benefits of prevention investment as part of health- care reform on behalf of Weight Watchers.  

• Worked with Brinker International and the National Restaurant Association in support of menu labeling language as part of the Affordable Care Act.  

• Served as deputy director of the COMPETE Coalition, an organization made up of 500+ diverse members advocating for competitive electricity markets to improve access to renewable generation, spur innovation and drive efficiency.  

 

​Fleishman-Hillard, SVP

​Provided counsel and oversaw the implementation of international public affairs and crisis communications efforts. Directly managed a confidential global campaign for a multinational food and beverage manufacturer to mitigate government regulatory action and public backlash around a food-health issue. 

 

United States Congress

Office of Congresswoman Lois Capps

Served as press spokesperson for Congresswoman Capps (D-Calif.) on key legislative issues, including health care, the economy and the environment, and on the successful 2002 Congressional re-election campaign in Santa Barbara, California.