Marla Viorst
Strategic Communications Consultant
LATEST PROJECTS
Kids Count
Strategic Communications | Zero-to-Three
Supporting Zero-to-Three's Policy Center with the creation and dissemination of relevant and compelling messaging around their public policy initiatives. As the leading national advocacy organization for infants and toddlers, the Zero-to-Three Policy Center is unparalled in its work on behalf of the nation's most vulnerable citizens. Educating key influencer audiences is critical to the orgnatization's long-term success and impact.
Farm to Fork
Education and Engagement | USDA Farm Service Agency
Designing and writing background materials on the 42+ practices as part of USDA's Conservation Reserve Program (CRP). This innovative program pays farmers to convert idle or marginal cropland for conservation purposes. Designed from scratch, the materials aim to put a modern face on the program and encourage landowners and farmers to consider important conservation practices on their fields in order to enhance wildlife habitat for hunting and recreation, reduce soil erosion, improve water quality and control pollution.
Food Fight
Framing the Food and Beverage Debate | International Dairy Foods Association (IDFA)
Presented a communications strategy looking at the dynamic between content and context in the current "good for you" food debate at the 2013 International Dairy Show. The presentation explores how "Big Food" fights for its crediblity and acceptance among a new and diverse group of consumers that questions its motives and fundamental license to operate.